Fix the webinar before the next one

Write the ask

The biggest hole. Right now the close invites questions, so that is what we get.

Write the closing lines Johan will say. It must do three things, in this order:

• Tell people to enrol tonight. Use the actual word.
• Give the exact next step. Scan, fill the form, Aina confirms your seat.
• Give a second door for people who need approval from a boss first.

That second door matters. Our best lead on 28 July was a Head of Learning and Development at a healthcare group. She liked it and filled in the form for her manager. She cannot pay on the night even if she wants to. She has to sell it upward to a boss and a finance head. If we only build a close for owners, we lose everyone like her.

Rough shape — make it sound like Johan "Enrol your manager tonight. Scan the code, fill in the form, and Aina will confirm your seat within the hour. If you need to bring this to your boss first, use the second link and we will send you everything you need to make the case."

Write the answer to "how do you measure it?"

It came up on 28 July and we did not have an answer ready.

What we said:

"We don't really collect data ... So we don't track data. So at least for now, we don't track data." 02:15 · answering a question about outcomes

Said three times in one answer, to a room of business owners. It will be asked again. And the L&D people have to repeat our answer to their CFO, so a weak answer kills the deal in a meeting we are not even in.

The good news: we already have the answer and nobody used it. Two things are already locked in the MDP programme doc:

• The 90-day Visible Progress Pledge — if there is no progress at 90 days, we diagnose and fix it.
• The monthly manager report card — what the manager applied, what changed, what to reinforce.

Turn those two into a short spoken answer. Something like: we track behaviour, not test scores, you get a report card every month, and at 90 days if nothing has moved we come in and fix it.

Fix the price so it is one number

On 28 July the room heard two different prices seven minutes apart.

At 1:50 we said:

"You can actually allocate about 36,000 to actually attend this."01:50

At 1:57 we said:

"The price that we are offering is actually 1,500 ringgit per month."01:57

RM36,000 is supposed to be the value of the four pillars, not the price. But the way it was said, it sounds like the price. Then the real price arrives and it is RM1,500. So people heard two numbers and did not know which one they owed.

Rewrite it as one clean block: say the value, then say plainly that they are not paying that, then give the price, the length, the total, and the HRD Corp point. Nothing else with a number on that slide.

Hold off until Patrick answers the question at the bottom of this page. There is a real conflict in our own documents about what RM1,500 means, and you cannot write this line correctly until that is settled.

Rebuild the deck from v11 and move the money to the front

Our best material is playing to the smallest room of the night.

Start from MDP_Pitch_Deck_v11, not v10. v11 already has better maths, a proper bonus stack with prices on each one, and Dato' Indra's origin story. v10 is the one that went on stage and it has none of that.

Three changes:

• Move the cost slides to the very front. Right now the "how much this is already costing you" section sits at slide 79 of 99. That is 80% of the way in. Open with it instead, before Johan even introduces himself.
• Cut to around 45 slides. There are 16 slides that are just an image and about 15 slides of logos and credentials before we get to the framework. The webinar has to fit in one hour. On 28 July it ran 2 hours 25 and people started leaving at the 1-hour mark.
• Keep the five true-or-false questions. They are the best thing in the deck. Just move them after the cost section, so they land on people who are already uncomfortable.